In the fast-evolving world of music videos, Cole Bennett has emerged as a prominent figure and a creative force to be reckoned with. As the founder and director of Lyrical Lemonade, Bennett has not only revolutionized the way music videos are produced but has also amassed significant success and fortune. In this article, we will delve into Cole Bennett’s net worth, exploring his rise to fame, business ventures, and interesting facts that have contributed to his incredible success.

Cole Bennett’s Net Worth in 2023

As of 2023, Cole Bennett’s net worth is estimated to be around $41 million, a testament to his talent, dedication, and entrepreneurial spirit within the music industry. Bennett’s rise to fame can be attributed to his unique approach and distinct visual style, characterized by vibrant colors, creative animations, and attention to detail. His ability to bring artists’ visions to life has made him highly sought after in the industry.

Sources of Income

  1. Lyrical Lemonade: Bennett founded Lyrical Lemonade in 2013 as a blog dedicated to showcasing underground and up-and-coming artists. Over time, it evolved into a multimedia company, producing music videos, interviews, and other creative content. Today, Lyrical Lemonade is recognized globally and has collaborated with renowned artists like Lil Pump, Juice WRLD, and Ski Mask the Slump God.
  2. Music Video Directing: Bennett’s success as a music video director has played a significant role in his net worth. He has collaborated with top artists in the industry, including Eminem, Wiz Khalifa, J. Cole, and Kanye West. One of Bennett’s most significant achievements was his work on Juice Wrld’s “Lucid Dreams” music video, which received over 830 million views on YouTube and peaked at number two on the Billboard Hot 100 chart.
  3. Business Ventures: Beyond Lyrical Lemonade, Bennett has ventured into various business endeavors. He co-founded a fashion brand called “Grade A” and launched a merchandise line in collaboration with Juice WRLD. These ventures have further boosted his net worth and expanded his influence beyond the realm of music videos.

Career Achievements

  1. YouTube Success: Bennett’s YouTube channel, Lyrical Lemonade, has gained immense popularity, boasting over 25 million subscribers. The channel features not only music videos but also show recaps, interviews, ciphers, and documentaries. The success of his channel has contributed significantly to his net worth and solidified his position as a leading music video director.
  2. Awards and Recognition: Bennett’s talent and contribution to the music industry have been recognized with prestigious awards. In 2022, he received the MTV Video Music Award for Best Director. This accolade further cemented his status as a visionary director and propelled his career to new heights.
  3. Expansion and Future Ventures: Bennett’s entrepreneurial spirit continues to drive his success. He has expanded Lyrical Lemonade to include live events, further diversifying his income streams. Additionally, Bennett plans to launch a podcast series, showcasing his versatility and commitment to exploring new avenues within the industry.


Cole Bennett’s rise to stardom in the music video industry has not only earned him fame but also a considerable net worth. Through his creative vision, innovative approach, and entrepreneurial ventures, Bennett has carved a niche for himself and established Lyrical Lemonade as a powerhouse in the industry.

As he continues to evolve both behind the camera and in his business ventures, it will be fascinating to witness how his net worth grows and the impact he makes in the world of music videos and beyond.